Invention by Design
We identify friction, define meaning, and turn ideas into reality. Through industrial and product design, branding, and design engineering, we create clear, impactful INVENTION.
[01 Services]
Shaping ideas into reality. Creating Invention.
[02 About]
Humanity at the core.
Design collective driven by radical empathy.
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Years of Experience
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Happy Clients
We design with radical empathy—smoothing every interaction between people and objects.
A design collective creating new possibilities through INVENTION, INNOVATION, and KAIZEN.
Profile
Mizuki Matsui
Designer
アメリカ合衆国 テネシー州生まれ。MIJE luv crafts設立。The James Dyson Award 国内準優秀賞、GUGENスポンサー賞受賞。法政大学デザイン工学部卒業後、メーカーにて機械設計に従事。桑沢デザイン研究所を主席で修了し（株）SUBARUへ入社。量産車のインテリアデザインや先行開発を担当。人に寄り添う課題起点のアプローチを軸に、ユーザーとプロダクトの接点に生じる摩擦を捉え、本質的な課題を再定義。機能・体験・審美性を横断的に統合し新たな価値を創出するINVENTIONを実践している。
Born in Tennessee, USA. Founder of MIJE luv crafts. Recipient of the James Dyson Award 2022 (National Runner-Up) and the GUGEN Sponsor Award (CAMPFIRE Award). Graduated from Hosei University and Kuwasawa Design School (Top of Class). Experience in mechanical design for strollers, automotive interior design at SUBARU, and advanced concept development. Takes a human-centered, problem-driven approach—identifying friction, redefining challenges, and creating meaningful INVENTION by integrating function, experience, and aesthetics.
Awards and Recognition
Our work has been recognized by some of the industry’s top platforms
